May 28, 2024  
2013-2014 Graduate Catalog 
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

Marketing Concentration, Business Administration Major, PhD

Minimum course requirements are MARK 611 , MARK 612 , MARK 613 , MARK 614 , MARK 615 , MARK 616 , and MARK 618 .

The marketing concentration is a research-oriented doctoral program of instruction that provides perspectives and skills necessary for an academic career in the field of marketing. Students pursuing this major and degree will take a minimum of 42 hours of coursework (beyond that required for an MBA) that covers concepts and issues in marketing, a support field of study, and both quantitative and qualitative scholastic research methods. Students must also complete a minimum of 24 dissertation research credit hours. Upon completion of the course work and comprehensive exams, each candidate conducts dissertation research on a unique topic in marketing that adds to the knowledge base of the discipline. Successful completion and defense of the dissertation qualifies the candidate to pursue academic opportunities at research-oriented or other universities.