Marketing

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https://haslam.utk.edu/marketing

Alex Zablah, Department Head
Jonathan Hasford, PhD Program Director

Professors
Bharadwaj, N. (Proffitt’s Inc. Professor of Marketing), PhD – Wisconsin
Hewett, K. (Reagan Professor of Marketing), PhD – South Carolina
Noble, C.H. (Henry Professor of Business), PhD – Arizona State
Noble, S.M. (Nestlé USA Professor of Marketing), PhD – Massachusetts
Zablah, A.R. (Gerber/Taylor Professor), PhD – Georgia State

Associate Professors
Hasford, J.R. (Douglas and Brenda Horne Professor in Business), PhD – Kentucky
Moon, M.A. (Flaskerud Faculty Fellow), PhD – North Carolina
Romero-Lopez, M., PhD – South Florida

Assistant Professors
Abell, A.K., PhD – South Florida
Chavez, D.E., PhD – Kentucky and Texas A&M
Damavandi, H., PhD – Western (Ontario)
Kim, Y.M., PhD – Georgia
Ruzeviciute, R., PhD – WU (Vienna)

Assistant Professors of Practice
Presley Bone, B.C., MPhil – Walden, MBA – NY Institute of Technology
Thompson, Z.B., PhD – Durham (UK)

Lecturers
Armbrister, E., JD – Tennessee
Collins, M.E. (Distinguished Lecturer), PhD – Tennessee
Engstrom, A., MS – Northwestern
Greenway, J.L., MBA – Tennessee
Micheletto, M.J. (Senior Lecturer), PhD – Tennessee
Morris, J.A., MS – Tennessee
Raines, C.K. (Distinguished Lecturer), MBA – Case Western Reserve
Ranft, V.A, PhD – Georgia State
White, C.M., MS – Tennessee

Emeriti Faculty
Reizenstein, R.C., PhD – Cornell
Schumann, D.W., PhD – Missouri
Woodruff, R.B., DBA – Indiana

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences. 

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