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    University of Tennessee, Knoxville
   
    Nov 28, 2021  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing and Supply Chain Management


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http://ml.bus.utk.edu

Mark Moon, Head

Professors
Cadotte, E.R. (Fisher Professor of Innovative Learning), PhD - Ohio State
Flint, D.J. (Proffitt’s, Inc. Professor of Marketing), PhD - Tennessee
Myers, M.B. (Associate Dean and Nestle USA Professor of Marketing), PhD - Michigan State
Noble, C.H., PhD - Arizona State
Petersen, K.J. (John H. “Red” Dove Professor in Logistics), PhD - Michigan State
Schumann, D.W. (Taylor Professor in Business), PhD - Missouri
Stank, T.P. (Bruce Chair of Excellence in Business and Supply Chain Management), PhD - Georgia

Associate Professors
Autry, C., PhD - Oklahoma
Holcomb, M.C., PhD - Tennessee
Mollenkopf, D. (McCormick Associate Professor of Logistics), PhD - Drexel
Moon, M.A., PhD - North Carolina
Noble, S., PhD - Massachusetts
Rinehart, L.M., PhD - Tennessee
Tate, W., PhD - Arizona State

Assistant Professors
Bell, J., PhD - Auburn
Dan, S., PhD - Texas A&M
Robinson, A., PhD - Emory
Wu, X., PhD - Maryland
Xu, S., PhD - Michigan State

Lecturers
Collins, M.E. (Distinguished Lecturer), MBA - Middle Tennessee State
Dittmann, J.P., PhD - Missouri
Murray, L. (Assistant Department Head), MA - Boston College
Raines, C., MBA - Case Western Reserve
Ranft, V., PhD - Georgia State
Scott, S.D. (Director of Global Business Institute), MBA - Tennessee

Emeriti Faculty
Davis, Jr., F.W., PhD - Michigan State
Dicer, G.N., DBA - Indiana
Foggin, J.H., DBA - Indiana
Mundy, R.A., PhD - Penn State
Reizenstein, R.C., PhD - Cornell
Woodruff, R.B., DBA - Indiana

Supply Chain Management

Supply chain management has responsibility for the movement of raw materials and component parts into and within a business firm and to the distribution of finished products and services to customers.

Because having products and/or services in the right place at the right time is critical for success in any business, supply chain management plays a critical role in a firm’s comprehensive supply chain. A career in supply chain management offers students the opportunity to make a significant contribution to corporate effectiveness in this area.

The internationally recognized Supply Chain Management program at the University of Tennessee is currently regarded as one of the most comprehensive and contemporary programs in the nation. The program offers a fundamental yet innovative curriculum. Students develop important skills required of supply chain management professionals as well as learn how supply chain management helps solve business supply chain management problems.

Marketing

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences. 

 

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