Jan 24, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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JMED 420 - Media Sales

3 Credit Hours
This course takes students through the process of identifying, packaging, and selling media audiences to advertising agencies and direct retail accounts. Students learn how to sell radio, television, print, and digital time and space by creating value for advertisers based on audience research and ad pricing strategies.


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