Dec 06, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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JMED 320 - Media Marketing and Promotions

3 Credit Hours
This course provides students with practical skills for media marketing, promotions, and copywriting, and it stresses imagination, creativity, and writing skills. Students start out learning about what attracts consumers to particular media and content. Students learn strategies for reaching target viewers and listeners based on audience ratings and shares, demographics, and affinity to programs.


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