Apr 20, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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RCS 415 - Retail Promotion

3 Credit Hours
In-store promotional activities. Development of retail promotion strategies. Evaluation of retail promotions. Supplementary focus on advertising and other methods to communicate in-store promotions.

(RE) Prerequisite(s): 341 and Marketing 300.


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