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Apr 25, 2024
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MARK 550 - Client-Based Consulting Project3 Credit Hours
Will challenge students to step into the role of a consultant and engage with a for-profit or non-profit client to address a marketing issue of strategic importance to the organization. Clients are assigned to students and chosen based on the extent to which the strategic issue they face allows students to apply and refine the core theoretical and analytical skills emphasized throughout the program.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.
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