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Apr 24, 2024
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MARK 543 - Professional Selling for Marketers3 Credit Hours
Provides students with an appreciation for and understanding of the sales function within an organization. The course emphasizes the marketing-sales interface, with particular attention given to approaches that can be used to enhance marketing-sales collaboration to achieve breakthrough business results. Selling of ideas internally and multifunctional roles within business teams are also discussed.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.
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