| |
Jan 28, 2025
|
|
|
|
|
ENT 464 - Corporate Entrepreneurship3 Credit Hours
Management guru Peter Drucker argues that entrepreneurship is the lifeblood of business; without entrepreneurship, all organizations will eventually find themselves out of business. In today’s world, companies are struggling to lower costs, increase quality, and offer better customer service, while also being faster, more flexible, more aggressive, more innovative, and more connected. These are difficult tasks, but necessary for businesses to maintain their competitive edge. Yet, few people really understand how to make this happen. That is where this course fits in. It is about understanding how and why some firms can maintain their entrepreneurial spirit, competitiveness, and growth, whereas others are not. It is about creating work environments where innovation is the norm, where employees are encouraged to work entrepreneurially, where leadership is supportive (not controlling), and where firms are organized to take advantage of all the good things that its people do. This course will be one of many questions, issues, examples, and controversies. Students will be expected to develop and defend their opinions, to independently search for what the ‘best companies’ do, and to suggest how others can do better. This is an applied course, where students must take the ideas, concepts, tools, and frameworks and apply them to a series of real-world examples and assignments.
(RE) Prerequisite(s): ENT 350 with a grade of C or better
Add to Portfolio (opens a new window)
|
|
