MARK 520 - Marketing and Customer Value

3 Credit Hours

Frameworks, techniques, and processes required for customer relationship management and demand planning in organizations. Twin problems of analyzing markets and customers and translating these analyses into actionable marketing strategies.
(DE) Corequisite(s): Business Administration 513.
Comment(s): Prior knowledge may satisfy prerequisite with consent of instructor.

Undergraduates

Graduate Students

MARK 520 - Marketing and Customer Value