Apr 20, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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RHTM 616 - Quantitative Research Methods in Retail, Hospitality, and Tourism Management

3 Credit Hours
Introduction to quantitative approaches to research in the fields of retail, hospitality and tourism management. Topics include research questions formulation, sampling, measurement reliability and validity, scale development, experiment and survey design and analysis, and ethical considerations in quantitative research.
Registration Restriction(s): Minimum student level – graduate.


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