Apr 20, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 640 - Advertising Decision Making

3 Credit Hours
Seminar in advertising management. Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions. Emphasis on development of original research.
Comment(s): Doctoral students only.
Registration Restriction(s): Minimum student level - graduate.


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