Jul 24, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADVT 620 - Advertising and Communications Theory

3 Credit Hours
Seminar on contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions and advertising effects. Emphasis on development of original research.
Comment(s): Doctoral students only.
Registration Restriction(s): Minimum student level - graduate.



Add to Portfolio (opens a new window)