Nov 21, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 620 - Advertising and Communications Theory

3 Credit Hours
Seminar on contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions and advertising effects. Emphasis on development of original research.
Comment(s): Doctoral students only.
Registration Restriction(s): Minimum student level - graduate.


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