Apr 20, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ADPR 542 - Strategic Communication Management

3 Credit Hours
Overview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards.
Registration Restriction(s): Minimum student level – graduate.


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