Apr 19, 2024  
2020-2021 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The University of Tennessee
  The Graduate School - Administration and Governance
  Academic Policies and Requirements for Graduate Students
  Index for Academic Policies and Requirements for Graduate Students
  Degrees, Majors and Certificate Programs
  Majors / Minors, A-Z
  Certificates, A-Z
  Course Descriptions
  Accelerated Combined Bachelor’s/Master’s Programs
  Distance Education (DE) Programs
  Herbert College of Agriculture
  College of Architecture and Design
  College of Arts and Sciences
  Haslam College of Business
  College of Communication and Information
  College of Education, Health, and Human Sciences
  Tickle College of Engineering
  College of Law
  College of Nursing
  College of Social Work
  College of Veterinary Medicine
  Intercollegiate
  Howard H. Baker Jr. Center for Public Policy
  University Libraries
  Glossary
  Archived Catalogs
  My Portfolio
HELP
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MARK 538 - Customer Insights

3 Credit Hours
Provides an advanced experience for students interested in more complex techniques for generating customer insights for strategic decision-making; it trains students how to identify and apply the appropriate data and tools to back up strategic recommendations.
(DE) Prerequisite(s): BZAN 507.
Registration Restriction(s): Admission to a graduate business program in the Haslam College of Business.
Registration Permission: Or consent of instructor.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)