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Sep 10, 2024
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MARK 538 - Customer Insights3 Credit Hours
Provides an advanced experience for students interested in more complex techniques for generating customer insights for strategic decision-making; it trains students how to identify and apply the appropriate data and tools to back up strategic recommendations.
(DE) Prerequisite(s): BZAN 507.
Registration Restriction(s): Admission to a graduate business program in the Haslam College of Business.
Registration Permission: Or consent of instructor.
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