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Dec 17, 2024
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MARK 506 - Marketing Strategy II1.5 Credit Hours
Builds upon the foundational framework introduced in the MARK 505, and delves into the action plan needed in order to create, communicate, and deliver value for customers, and in turn, drive key business outcomes for the firm. Course culminates with the marketing plan, which permits students to apply the learning from the Marketing Strategy course sequence.
(DE) Prerequisite(s): 505.
Comment(s): Or consent of instructor.
Registration Restriction(s): Master of Business Administration admission. Minimum student level – graduate.
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