Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BUAD 338 - Honors: CBM I: Demand Management

2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

(RE) Prerequisite(s): MGT 201  or MGT 207 .
(RE) Corequisite(s): BUAD 337 .
Registration Restriction(s): Admission to the Haslam College of Business’s Smith Global Leadership Scholars Program.


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