Apr 19, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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PBRL 340R - Advertising and Public Relations Research Methods

3 Credit Hours
Secondary data and primary research techniques for advertising and public relations decisions.

(RE) Prerequisite(s): 270 or Advertising 250.
(RE) Corequisite(s): Statistics 201 or 207.
Registration Restriction(s): Public relations major.


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