Dec 04, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ENT 560 - Monetization of Technology Enabled Social Media

3 Credit Hours
An applied learning experience for students to gain the necessary skills to create sustainable customer value for organizations from technology-enabled social media. Students will post and comment on a private blog about insights from extensive research of such business areas as search, blogging, games, crowd sourcing, online-2-offline commerce, business software, etc. The students then apply this knowledge to an entrepreneurial company.
(RE) Prerequisite(s): Business Administration 518, or permission of instructor.


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