Nov 21, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MARK 537 - MBA Brand and Shopper Marketing Management

3 Credit Hours
Builds on traditional brand management in the consumer goods context and addresses shopper marketing management in detail. Concepts and skills include marketing along the path to purchase, in-store marketing/merchandizing, consumer and shopper insights, strategic planning for shopper marketing initiatives, collaboration between product manufacturers, retailers, brokers and advertising agencies, shopper marketing execution, supply chain management issues related to shopper marketing, and performance measurement.
(RE) Prerequisite(s): Business Administration 518.


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