Dec 04, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 520 - Advertising and Communications Theory

3 Credit Hours
Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.


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