2016-2017 Graduate Catalog 
    
    May 07, 2021  
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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PBRL 550 - Public Relations Strategies

3 Credit Hours
Strategic communication planning to achieve overall goals of organizations. Emphasis on decision making, the budgeting process, including cost-benefit analysis of tactics, and managerial execution of public relations plans. Measurement and evaluation of effectiveness of communication programs.



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