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    Nov 28, 2022  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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JREM 556 - Seminar in Mass Media Health Communication

3 Credit Hours
Methods, problems, theories, and issues of communication in health field. Media’s reporting of health issues. Setting of media’s health agenda; strategic uses of media in social marketing efforts; public communication of complex social/medical issues. Discussion of relevant communication theories including uses and gratifications, reasoned action, health belief model, social cognitive and framing.



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