Apr 18, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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BUAD 338 - Honors: CMB I: Demand Management

2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

(RE) Prerequisite(s): Management 201 or 207.
(RE) Corequisite(s): 337.
Registration Restriction(s): Admission to the Haslam College of Business’s Global Leadership Scholars Program.



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