Apr 25, 2024  
2016-2017 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Catalog User Guide
  Academic Calendar for 2016-2017
  About the University
  Administration and Governance
  Admission to the University
  Academic Policies and Procedures
  General Education Requirements
  Undergraduate Majors, Minors, Concentrations and Degrees
  Majors, A-Z
  Minors, A-Z
  Course Descriptions
  Exploratory Students
  College of Agricultural Sciences and Natural Resources
  College of Architecture and Design
  College of Arts and Sciences
  Haslam College of Business
  College of Communication and Information
  College of Education, Health, and Human Sciences
  Tickle College of Engineering
  College of Nursing
  College of Social Work
  Center for International Education
  Audiology and Speech Pathology
  Chancellor’s Honors Program
  Haslam Scholars Program
  Howard H. Baker Jr. Center for Public Policy
  Reserve Officers Training Corps (ROTC)
  University Libraries
  University Studies
  Glossary
  My Portfolio
HELP
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

ADVT 340 - Advertising and Public Relations Research Methods

3 Credit Hours
Secondary data and primary research techniques for advertising and public relations decisions.

(RE) Prerequisite(s): 250 or Public Relations 270 and Statistics 201 or 207.
Registration Restriction(s): Advertising or public relations major.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)