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    Jun 02, 2023  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVT 250 - Advertising Principles

3 Credit Hours
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process ― research, media, creative, and management.


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