MARK 460 - Marketing Strategy

3 Credit Hours

This course is a “capstone” marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Through the use of both lecture material, and case applications, students will apply their knowledge and experience in these areas to solve marketing problems and devise marketing plans.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.

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MARK 460 - Marketing Strategy