2014-2015 Graduate Catalog 
    
    Jan 28, 2020  
2014-2015 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 540 - Advertising Decision Making

3 Credit Hours
Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.



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