Apr 20, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 466 - Integrated Marketing Communications Management

3 Credit Hours
Examines how organizations communicate value to customers. Communication topics will be presented in the framework of an integrated marketing communication strategy. Topics include advertising management, sales promotion, publicity and public relations, sponsorship marketing, direct marketing, and e-marketing.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the College of Business Administration.


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