Dec 25, 2024  
2012-2013 Graduate Catalog 
    
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2012-2013 Graduate Catalog [ARCHIVED CATALOG]

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MARK 613 - Qualitative Research Methods

3 Credit Hours
Examination of qualitative research theoretical foundations and methodologies. Application of qualitative research methods to theory building research. Topics include formulating research questions, designing qualitative research studies, sampling, data generation techniques, data analysis techniques, evaluating qualitative research, and writing qualitative research reports.
Registration Restriction(s): Minimum student level – graduate.


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