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University of Tennessee, Knoxville    
 
    
 
  Nov 22, 2017
 
2017-2018 Undergraduate Catalog

Business Analytics Major, BS in Business Administration – Marketing Concentration


The degree in Business Analytics is designed to prepare students for a career in business analytics by developing their business knowledge, their technical skills and their communication skills. A McKinsey Global Institute report predicts that by 2018 the US will need 1.5 million managers with these skills.

Business analytics involves the use of data analysis and computer models to make better business decisions. Organizations use business analytics to answer strategic questions such as (1) which products and services that we provide are most profitable (2) who are our most profitable customers and (3) where should we locate our retail outlets and our distribution centers. Business analytics are also used for tactical decisions in optimizing an organization's day-to-day operations, marketing, purchasing and pricing decisions.

Banks, credit card companies and insurance companies use business analytics to predict the profitability of potential customers and to offer better deals to the more profitable customers. Online vendors use business analytics to make recommendations to customers. Manufacturers use business analytics to optimize the location of their distribution centers and to optimally manage the movement of products through their supply chain. Retailers use business analytics to grow their revenues through customer loyalty programs. Sports teams have used business analytics to gain a competitive advantage in selecting players and in making tactical decisions on the field.

Business analytics is transforming the way traditional businesses make decisions. It is also the critical element in an entire industry of internet companies that provides services, search capabilities and social networking. These companies use business analytics to glean marketable insights from the massive amounts of data that they collect from their users.

The Business Analytics program also provides students the background to gain industry certifications in commercial software for data analysis and tools used for optimizing online sales and advertising. This further enhances students' job opportunities.

Students who major in Business Analytics need quantitative skills, interpersonal skills, an interest in business and a desire to be a pioneer in a rapidly growing new field.

uTrack Requirements (for students entering Fall 2013 or later)

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students who first entered Fall 2013 or later. uTrack does not apply to transfer students who enter prior to Fall 2015.

Requirements for the Bachelor of Science in Business Administration – Business Analytics Major – Marketing Concentration


Term 1 Hours Milestone Notes
1,2ENGL 101 * or ENGL 118  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 123 *, MATH 141 *, or MATH 147  3-4  
3Natural Sciences Electives * 3-4  
CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247  3  
BUAD 100   1  
Term 2
1,2ENGL 102  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 125 *, MATH 142 * or MATH 148  3-4  
3Natural Sciences Electives * 3-4  
ECON 211 * or ECON 217  3  
Term 3
ACCT 200  or ACCT 207   3 MATH 125 * or MATH 141 
3Arts and Humanities Elective * 3  
ECON 213 * or ECON 218  3  
ENGL 255 *, ENGL 257 *, or ENGL 295  3  
5Unrestricted Elective 3  
Term 4
3Arts and Humanities Elective * 3 2.5 Cumulative GPA and completion of following courses with C or better: MATH 123 *-MATH 125 * or MATH 141 *-MATH 142 *; CMST 210 * or CMST 240 *; ENGL 255 * or ENGL 295 *; ACCT 200 ; ECON 211 *; ECON 213 *; STAT 201 * or STAT 207 *; MGT 201  
BUAD 242   2  
MGT 201   3  
STAT 201 * or STAT 207  3  
5Unrestricted Elective 3  
BUAD 200   1  
Term 5
BUAD 331 , BUAD 332   4 BUAD 242  
BUAD 341 , BUAD 342   4  
FINC 301   3  
BAS 320   3  
BUAD 300   1  
Term 6
BUAD 205  or ECON 305  or MGT 311  or PHIL 244 * or PHIL 252  3 2.5 cumulative GPA
MARK 350 , MARK 360   6 BUAD 331 , BUAD 332   
INMT 342   3 BAS 320  
5Unrestricted Elective 3  
Term 7
BULW 301   2 No milestones
MARK 462  or MARK 464  or MARK 466  or MARK 468  or MARK 469   3  
BAS 474   3  
5Unrestricted Elective 2  
BUAD 453   4  
Term 8
MARK 460   3 No milestones
BAS 310  or BAS 340  or BAS 370  or BAS 454  or BAS 471  or BAS 475   3  
BAS 479   3  
5Unrestricted Electives 5  
BUAD 405   1  
TOTAL 120  
* Meets University General Education Requirement .
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118 * with a grade of A or B will complete their English composition requirement by choosing ENGL 102 *, a sophomore-level course in the English department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list, the course may also be counted toward the Arts and Humanities requirement.
3 Chosen from the University General Education list .
4 MATH 125 * or MATH 141 * or MATH 152 * are prerequisites for STAT 201 *, which is taken during the second semester of the Second Year. As a result, either MATH 125 * or MATH 141 * or MATH 152 * must be completed by the end of the first semester of the Second Year.
5 Any courses not already required for the major.