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University of Tennessee, Knoxville    
 
    
 
  Nov 19, 2017
 
2017-2018 Undergraduate Catalog

Marketing Major, BS in Business Administration – International Business Concentration


Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

uTrack Requirements (for students entering Fall 2013 or later)

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students who first entered Fall 2013 or later. uTrack does not apply to transfer students who enter prior to Fall 2015.

Requirements for the Bachelor of Science in Business Administration – Marketing Major – International Business Concentration


Term 1 Hours Milestone Notes
1,2ENGL 101 * or ENGL 118  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 123 *, MATH 141 *, or MATH 147  3-4  
3Natural Sciences Electives * 3-4  
CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247  3  
BUAD 100   1  
Term 2
1,2ENGL 102  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 125 *, MATH 142 * or MATH 148  3-4  
3Natural Sciences Electives * 3-4  
ECON 211 * or ECON 217  3  
Term 3
5ACCT 200  or ACCT 207   3 MATH 125 * or MATH 141 *
3Arts and Humanities Elective * 3  
ECON 213 * or ECON 218  3  
ENGL 255 *, ENGL 257 *, or ENGL 295  3  
6Unrestricted Elective 3  
Term 4
3Arts and Humanities Elective * 3 2.5 Cumulative GPA and completion of following courses with C or better: MATH 123 *-MATH 125 * or MATH 141 *-MATH 142 *; CMST 210 * or CMST 240 *; ENGL 255 * or ENGL 295 *; ACCT 200 ; ECON 211 *; ECON 213 *; STAT 201 * or STAT 207 *; MGT 201   
BUAD 242   2  
5MGT 201  or MGT 207   3  
5STAT 201 * or STAT 207  3  
6Unrestricted Elective 3  
8BUAD 200   1  
Term 5
BUAD 205  or ECON 305  or MGT 311  or PHIL 244 * or PHIL 252  3 BUAD 242  
5BUAD 331 , 5BUAD 332   4  
BUAD 341 , BUAD 342   4  
5FINC 301   3  
8BUAD 300   1  
Term 6
MARK 350 , MARK 360   6 2.5 cumulative GPA
6Unrestricted Electives 5 BUAD 331 , BUAD 332  
7International Business coursework 3  
Term 7
BULW 301   2 No milestones
7International Business coursework 3  
MARK 462  or MARK 464  or MARK 466  or MARK 468  or MARK 469   3  
6Unrestricted Elective 3  
5BUAD 453   4  
Term 8
MARK 460   3 No milestones
7International Business coursework 6  
MARK 462  or MARK 464  or MARK 466  or MARK 468  or MARK 469   3  
6Unrestricted Electives 2  
8BUAD 405   1  
TOTAL 120  
* Meets University General Education Requirement .
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118 * with a grade of A or B will complete their English composition requirement by choosing ENGL 102 *, a sophomore-level course in the English department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list, the course may also be counted toward the Arts and Humanities requirement.
3 Chosen from the University General Education list .
4 MATH 125 * or MATH 141 * or MATH 152 * are prerequisites for STAT 201 *, which is taken during the second semester of the Second Year. As a result, either MATH 125 * or MATH 141 * or MATH 152 * must be completed by the end of the first semester of the Second Year.
5 Students admitted to Global Leadership Scholars will complete the honors versions of these courses: ACCT 207 , BUAD 337 , BUAD 338 , BUAD 457 , FINC 307 , MGT 207 , and STAT 207 *.
6 Any courses not already required for the major. Students admitted to Global Leadership Scholars will fulfill 10 hours of electives with the following courses – BUAD 217 , BUAD 317 , BUAD 417 , BUAD 427 , and BUAD 497 .
7 Twelve hours chosen from IB 409 , IB 429 , IB 439 , IB 449 , IB 459 , IB 469 , IB 492 ; BUAD 400  or MGT 472 ; and IB 489 .
8 Students admitted to Global Leadership Scholars will not take these courses due to content being covered elsewhere in their curriculum.