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University of Tennessee, Knoxville    
 
    
 
  Dec 11, 2017
 
2017-2018 Undergraduate Catalog

Marketing Major, BS in Business Administration – Information Management Concentration


Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

uTrack Requirements (for students entering Fall 2013 or later)

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students who first entered Fall 2013 or later. uTrack does not apply to transfer students who enter prior to Fall 2015.

Requirements for the Bachelor of Science in Business Administration – Marketing Major – Information Management Concentration


Term 1 Hours Milestone Notes
1,2ENGL 101 * or ENGL 118  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 123 *, MATH 141 *, or MATH 147  3-4  
3Natural Sciences Electives * 3-4  
CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247  3  
BUAD 100   1  
Term 2
1,2ENGL 102  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 125 *, MATH 142 * or MATH 148  3-4  
3Natural Sciences Electives * 3-4  
ECON 211 * or ECON 217  3  
Term 3
ACCT 200  or ACCT 207   3 MATH 125 * or MATH 141 
3Arts and Humanities Elective * 3  
ECON 213 * or ECON 218  3  
ENGL 255 *, ENGL 257 *, or ENGL 295  3  
5Unrestricted Elective 3  
Term 4
3Arts and Humanities Elective * 3 2.5 Cumulative GPA and completion of following courses with C or better: MATH 123 *-MATH 125 * or MATH 141 *-MATH 142 *; CMST 210 * or CMST 240 *; ENGL 255 * or ENGL 295 *; ACCT 200 *; ECON 211 *; ECON 213 *; STAT 201 * or STAT 207 *; MGT 201   
BUAD 242   2  
MGT 201   3  
STAT 201 * or STAT 207  3  
5Unrestricted Elective 3  
BUAD 200   1  
Term 5
BUAD 331 , BUAD 332   4 BUAD 242  
BUAD 341 , BUAD 342   4  
FINC 301   3  
INMT 341   3  
BUAD 300   1  
Term 6
INMT 342   3 2.5 cumulative GPA
MARK 350 , MARK 360   6 BUAD 331 , BUAD 332   
BUAD 205  or ECON 305  or MGT 311  or PHIL 244 * or PHIL 252  3 INMT 341  
5Unrestricted Elective 2  
Term 7
BULW 301   2  
INMT 442   3  
MARK 462  or MARK 464  or MARK 466  or MARK 468  or MARK 469   3  
5Unrestricted Elective 3  
BUAD 453   4  
Term 8
INMT 443   3 No milestones
MARK 460   3  
MARK 462  or MARK 464  or MARK 466  or MARK 468  or MARK 469   3  
5Unrestricted Electives 5  
BUAD 405   1  
TOTAL 120  
* Meets University General Education Requirement .
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118 * with a grade of A or B will complete their English composition requirement by choosing ENGL 102 *, a sophomore-level course in the English department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list, the course may also be counted toward the Arts and Humanities requirement.
3 Chosen from the University General Education list .
4 MATH 125 * or MATH 141 * or MATH 152 * are prerequisites for STAT 201 *, which is taken during the second semester of the Second Year. As a result, either MATH 125 * or MATH 141 * or MATH 152 * must be completed by the end of the first semester of the Second Year.
5 Any courses not already required for the major.