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University of Tennessee, Knoxville    
 
    
 
  Dec 11, 2017
 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major, BS in Business Administration – Dual Concentration with International Business


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Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

uTrack Requirements (for students entering Fall 2013 or later)

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students who first entered Fall 2013 or later. uTrack does not apply to transfer students who enter prior to Fall 2015.

Requirements for the Bachelor of Science in Business Administration • Marketing Major • Dual Concentration with International Business


Term 1 Hours Milestone Notes
1,2ENGL 101 * or ENGL 118 * 3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 123 *, MATH 141 *, or MATH 147 * 3-4  
3Natural Sciences Electives * 3-4  
3Social Sciences Elective * 3  
Term 2
CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247 * 3 2.5 cumulative GPA
1,2ENGL 102 * 3  
3Intermediate Foreign Language * 3  
4MATH 125 *, MATH 142 * or MATH 148 * 3-4  
3Natural Sciences Electives * 3-4  
Term 3
5ACCT 200  or ACCT 207   3 ACCT 200  
3Arts and Humanities Elective * 3 ECON 201 *
5ECON 201 * or ECON 207 * 4 MATH 125 * or MATH 141 *
ENGL 255 *, ENGL 257 *, or ENGL 295 * 3  
6Unrestricted Elective 3  
Term 4
3Arts and Humanities Elective * 3 CMST 210 * or CMST 240 *
BUAD 242   2 ENGL 255 * or ENGL 295 *
5MGT 201  or MGT 207   3 MATH 123 * or MATH 142 *
5STAT 201 * or STAT 207 * 3 STAT 201 *
6Unrestricted Elective 3  
Term 5
BUAD 205  or ECON 305  or MGT 311  or PHIL 244 * or PHIL 252 * 3 BUAD 242  
5BUAD 331 , 4BUAD 332   4  
BUAD 341 , BUAD 342   4  
5FINC 301   3  
6Unrestricted Elective 2  
Term 6
5BUAD 353 , BUAD 361   6 2.5 cumulative GPA
MARK 350 , MARK 360   6 BUAD 331 , BUAD 332  
6Unrestricted Elective 3  
Term 7
BULW 301   2 No milestones
7International Business coursework 6  
MARK 462  or MARK 464  or MARK 466  or MARK 468  or MARK 469   3  
6Unrestricted Elective 3  
Term 8
MARK 460   3 No milestones
5MGT 402   3  
7International Business coursework 6  
6Unrestricted Elective 3  
TOTAL 120  
* Meets University General Education Requirement .
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118 * with a grade of A or B will complete their English composition requirement by choosing ENGL 102 *, a sophomore-level course in the English department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list, the course may also be counted toward the Arts and Humanities requirement.
3 Chosen from the University General Education list .
4 MATH 125 * or MATH 141 * or MATH 152 * are prerequisites for STAT 201 *, which is taken during the second semester of the Second Year. As a result, either MATH 125 * or MATH 141 * or MATH 152 * must be completed by the end of the first semester of the Second Year.
5 Students admitted to Global Leadership Scholars will complete the honors versions of these courses: ACCT 207 , BUAD 337 , BUAD 338 , BUAD 357 , ECON 207 *, FINC 307 , MGT 207 , MGT 407 , and STAT 207 *.
6 Any courses not already required for the major. Students admitted to Global Leadership Scholars will fulfill 10 hours of electives with the following courses – BUAD 217 , BUAD 317 , BUAD 417 , BUAD 427 , and BUAD 497 .
7 Twelve hours chosen from IB 409 , IB 429 , IB 439 , IB 449 , IB 459 , IB 469 , IB 492 ; BUAD 400  or MGT 472 ; and IB 489 .

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