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University of Tennessee, Knoxville    
 
    
 
  Jul 23, 2017
 
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major, BS in Business Administration – Dual Concentration with International Business


Return to: College of Business Administration

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, logistics, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

Requirements for the Bachelor of Science in Business Administration • Marketing Major • Dual Concentration with International Business


First Year  Hours Credit
1, 2Written Communication: ENGL 101 *, ENGL 102 * 6
3Quantitative Reasoning: MATH 123 *, MATH 125 * or MATH 141 *, MATH 142 * 6 or 8
Cultures and Civilizations : Intermediate Foreign Language* 6
Natural Sciences * 6-8
Social Sciences * 3
Oral Communication: CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247 * 3
   
Second Year  
4ACCT 200  3
4Social Sciences: ECON 201 * 4
Written Communication:  ENGL 255 *, ENGL 257 *, or ENGL 295 * 3
4STAT 201 * 3
4MGT 201  3
BUAD 242  2
2Arts and Humanities * 6
5Electives 6
   
Third Year  
4BUAD 331 , BUAD 332  4
BUAD 341 , BUAD 342  4
Ethics: PHIL 244 * or PHIL 252 * 3
4FINC 301  3
4BUAD 353  3
BUAD 361  3
MARK 340  3
BULW 301  2
MARK 350  3
   
Fourth Year  
MARK 360  3
6International Business 12
4MGT 402  3
MARK 460  3
5Electives 7-11
  Total 120
   
* Meets University General Education Requirement .
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118 * with a grade of A or B will complete their first year composition requirement by choosing ENGL 102 *, a sophomore-level course in the English Department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list , the course may also be counted toward the Arts and Humanities requirement.
3 MATH 125 * or MATH 141 * are prerequisites for STAT 201 *, which is taken during the second semester of the Second Year. As a result, either MATH 125 * or MATH 141 * must be completed by the end of the first semester of the Second Year.
4 Students admitted to Global Leadership Scholars will complete the honors versions of these courses – ACCT 207 , ECON 207 *, MGT 207 , STAT 207 *, FINC 307 , BUAD 337 , BUAD 338 , BUAD 357 , and MGT 407 .
5 Students admitted to Global Leadership Scholars will fulfill 10 hours of electives with the following courses – BUAD 217 , BUAD 317 , BUAD 417 , BUAD 427 , and BUAD 497 .
6 Twelve hours from: IB 409 , IB 429 , IB 439 , IB 449 , IB 459 , IB 469 , IB 492 , BUAD 400  or MGT 472 ; and IB 489 .

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