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University of Tennessee, Knoxville    
 
    
 
  Nov 20, 2017
 
2017-2018 Undergraduate Catalog

Marketing and Supply Chain Management


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http://mscm.bus.utk.edu

Chad Autry, Head
Lisa Murray, Assistant Department Head

Professors
Autry, C. (William J. Taylor Professor of Supply Chain Management), PhD – Oklahoma
Cadotte, E.R. (Fisher Professor of Innovative Learning), PhD – Ohio State
Craighead, C. (John H. "Red" Dove Professor in Logistics), PhD – Clemson
Flint, D.J. (Regal Entertainment Group Professor in Business), PhD – Tennessee
Holcomb, M.C. (Gerald T. Niedert Supply Chain Fellow), PhD – Tennessee
Noble, C.H. (Associate Dean and Henry Professor of Business), PhD – Arizona State
Noble, S., PhD – Massachusetts
Stank, T.P. (Bruce Chair of Excellence in Business and Supply Chain Management), PhD – Georgia

Associate Professors
Bell, J., PhD – Auburn
Bharadwaj, N., PhD – Wisconsin
Hewett, K., PhD – South Carolina
Mollenkopf, D. (McCormick Associate Professor of Logistics), PhD – Drexel
Moon, M.A. (Flaskerud Faculty Fellow), PhD – North Carolina
Rinehart, L.M., PhD – Tennessee
Tate, W., PhD – Arizona State
Zablah, A., PhD – Georgia State

Assistant Professors
Bradley, R., PhD – Auburn
Eckerd, S., PhD – Ohio State
Xiao, Y., PhD – Illinois

Lecturers
Burnette, M. (Associate Director – Global Supply Chain Institute), BS – Tennessee Tech
Collins, M.E. (Distinguished Lecturer), PhD – Tennessee
Dittmann, J.P. (Senior Lecturer, Executive Director – Global Supply Chain Institute), PhD – Missouri
Murray, L. (Senior Lecturer, Assistant Department Head), MA – Boston College
Raines, C. (Senior Lecturer), MBA – Case Western Reserve
Ranft, V., PhD – Georgia State
Rodrigues, A., PhD – Michigan State
Scott, S.D. (Senior Lecturer, Director – Global Supply Chain Executive MBA), PhD – Tennessee
Van Dorselaer, T., MBA – Tennessee

Emeriti Faculty
Davis, F.W., Jr., PhD – Michigan State
Dicer, G.N., DBA – Indiana
Foggin, J.H., DBA – Indiana
Mundy, R.A., PhD – Penn State
Reizenstein, R.C., PhD – Cornell
Schumann, D.W., PhD – Missouri
Woodruff, R.B., DBA – Indiana

Supply Chain Management

Supply chain management has responsibility for the movement of raw materials and component parts into and within a business firm and to the distribution of finished products and services to customers.

Because having products and/or services in the right place at the right time is critical for success in any business, supply chain management plays a critical role in a firm's comprehensive supply chain. A career in supply chain management offers students the opportunity to make a significant contribution to corporate effectiveness in this area.

The internationally recognized Supply Chain Management program at the University of Tennessee is currently regarded as one of the most comprehensive and contemporary programs in the nation. The program offers a fundamental yet innovative curriculum. Students develop important skills required of supply chain management professionals as well as learn how supply chain management helps solve business supply chain management problems.

Marketing

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences. 

 

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