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Apr 16, 2024
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MARK 614 - Contemporary Marketing Thought3 Credit Hours
Representative topics comprising content of marketing knowledge; macromarketing, markets, channels, and competitive behavior; marketing strategy; marketing mix tools; and ethical issues in marketing. Examination of research for contributions to advancing knowledge and opportunities for new research. Offered every other year.
Registration Restriction(s): Minimum student level – graduate.
Registration Permission: Consent of instructor.
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