Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 465 - Strategic Digital Marketing

3 Credit Hours
Examines how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance a traditional marketing mix, and measure the effectiveness of marketing efforts. The course delves into digital marketing strategy, implementation, analytics and other executional considerations. 

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.


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