2018-2019 Undergraduate Catalog 
    
    Aug 17, 2018  
2018-2019 Undergraduate Catalog
[Add to Portfolio]

ADVT 460 - Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.

(RE) Prerequisite(s): 340.



[Add to Portfolio]