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University of Tennessee, Knoxville    
 
    
 
  Oct 17, 2017
 
2017-2018 Undergraduate Catalog
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PBRL 420 - Advanced Public Relations Writing

3 Credit Hours
Advanced mechanics of effective writing for various media to achieve organizational goals and produce professional-quality public relations materials. Advanced understanding of governing communication and persuasion theories. Focus on implementation of research-based, planned, strategic, and managed techniques in a lab setting.

(RE) Prerequisite(s): 320.
Comment(s): Students will receive credit for the course with a D, but they must have a C or better to use it toward major requirements.



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