The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
University of Tennessee, Knoxville    
  Feb 21, 2018
2017-2018 Undergraduate Catalog
[Add to Portfolio]

PBRL 320 - Public Relations Writing

3 Credit Hours
Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.

(RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.
(RE) Corequisite(s): 380.
Registration Restriction(s): Public relations major.

[Add to Portfolio]