Apr 25, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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MARK 537 - MBA Global Product and Brand Management

3 Credit Hours
Complex, interdisciplinary nature of product development and product management in a global context. Strategic issues during product life cycle, from idea conception to product development to commercialization to eventual product dismissal. Cross-national forces that enable firms to design and maintain competitive marketing and supply chain networks across multiple geographic locations. Builds on a solid understanding of marketing strategy and demand/supply integration.
(DE) Prerequisite(s): 520 and Business Administration 513.


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