Apr 25, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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HRT 423 - Marketing for Hospitality and Tourism

3 Credit Hours
Marketing principles and practices specifically applied to the hospitality and tourism industry. Includes the analyses of various hospitality and tourism marketing strategies and the implications of those strategies. Develops the use of marketing tools as an integral part of the hospitality and tourism operation.
Recommended Background: 210, 211, 224, and Marketing 300.


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