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University of Tennessee, Knoxville    
 
    
 
  Dec 11, 2017
 
2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 561 - Social Media in Advertising and Public Relations

3 Credit Hours
Practical and analytical skills necessary to create, evaluate and execute social media campaigns. Emphasis on on-line reputation management, ethical/legal/privacy issues and evaluating digital technologies.
Cross-listed: Same as Public Relations 561.



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