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University of Tennessee, Knoxville    
 
    
 
  Dec 11, 2017
 
2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 560 - Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development, secondary and quantitative data also used.



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