2015-2016 Graduate Catalog 
    
    May 22, 2018  
2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MARK 505 - Marketing and Demand Management I

1.5 Credit Hours
Introduction to the basic principles and techniques of marketing and demand management. Emphasis on marketing mix essentials and determination of customer value.
Comment(s): Or consent of instructor.
Registration Restriction(s): Master of Business Administration admission. Minimum student level – graduate.



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