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Apr 18, 2024
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MARK 536 - MBA Global Marketing Communications3 Credit Hours
Strategies and tactics associated with communicating value to customers in an integrated and globally-aware manner. Professional selling, sales force management, advertising, public relations, and promotions management. Global aspects address the opportunities and challenges of managing integrated marketing communications globally. Where the MBA hub course is designed to be more strategic in nature, this course is more tactical and analytical, drawing upon a solid understanding of marketing strategy and demand/supply integration.
(DE) Prerequisite(s): 520 and Business Administration 513.
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