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University of Tennessee, Knoxville    
 
    
 
  Dec 15, 2017
 
2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 520 - Advertising and Communications Theory

3 Credit Hours
Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.



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