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University of Tennessee, Knoxville    
  Feb 25, 2018
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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ENT 425 - Entrepreneurial Marketing

3 Credit Hours
Entrepreneurial ventures face important and sometimes unique challenges marketing new products and/or services from new firms. New ventures must not only let consumers know that their products and/or services exist but also legitimize the venture in the minds of consumers. This course provides an in-depth look at entrepreneurial marketing strategies with an important focus on online presence and social media initiatives.

Registration Restriction(s): Minimum student level – junior.

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